Demand generation for AI & emerging tech
Post-PMF platforms selling something the market is still learning to name. The offer is complex, the buyer can't yet name the category, and the message hasn't found its audience. Most of the work here is message-market fit - testing angles until one provokes a decision.
Why a category the market can't name is hard to sell
The category education burden
Before anyone buys, they have to understand. Every message carries the weight of explaining a category that doesn't exist yet.
Buyers who can't name the problem
They feel the pain but don't search for your solution. The demand exists - it just doesn't have your name on it yet.
Hype fatigue
Every inbox is full of AI pitches. Being one more is fatal - the word itself has become a reason to delete.
No obvious budget owner
When the category is new, no one's mandate covers it. Deals stall not on interest but on whose budget it comes from.
Built for offers the buyer is still learning
Angle testing at volume
Structured tests across framings until one provokes decisions - message-market fit run as a structured experiment.
Problem-first messaging
Lead with the cost of the status quo. Buyers move on pain they already recognize.
Proof-led education
Case evidence carries the category explanation. A named result explains what a paragraph of positioning can't.
Results in this market
Infera: ~70 conversations with one of the narrowest buyer sets in tech →
A lean founding team capped by conferences and LinkedIn, selling to a narrow set of regulatory affairs leaders and CDMOs.
Mentavi: a category creator finds its challenger message →
Months of in-house outbound had burned their one bizdev rep's time - in a heavily regulated category where a category creator needs a challenger message.
From first call to qualified pipeline
Tell us who you sell to
Who you sell to, your deal size, and where demand is stuck. Thirty minutes is enough to know whether the math works.
We do the homework
We assess the opportunity and unit economics at no cost, then workshop what wins from your existing customers before anything is sent.
Qualified conversations
The engine launches and vetted decision-makers start landing on your calendar - every outcome feeding the next campaign.
Tell us about your market
If you'd rather just talk, book directly - 30 minutes, no pitch deck. Otherwise share where your demand comes from today and where it's stuck.
Every intro call includes a free custom Growth Plan - yours to keep either way.
- //01 Response within 24 hours
- //02 Thorough upfront diligence at no cost
- //03 No contracts or NDAs required at this stage
- //04 Your details stay between us